Online bingo have been around for nearly 15 years, and in that time hundreds, if not thousands have appeared, giving players ever more choice. But why should you play at a new online bingo? Why not just play at an older, more established site?
What you will find at best new online bingo sites UK is that they are all trying to make themselves unique in the marketplace. It's no good just copying what has already been done, each bingo needs a Unique Selling Point, or USP. In the case of the new Iconic Bingo and Volcano Bingo, the USP is the range of slot games based around classic games, like Virtue Fighter, you will find a bingo, and arcade games, alongside celebrity gossip, news and even classified ads.
New online bingo often have better sign up bonuses than existing bingo, because they want to stand out and attract your business. If you can get a bonus of up to 10,000 GBP at the new Bingo LaVida, why go to an old site offering only 100 GBP? The new sites will push themselves to establish a customer base, and offering great new player bonuses, and often generous bonuses for returning players, they will secure their positions, and make their customers loyal to the brands.
So really it's all about providing what the customer wants. Lots of established online bingo have offered the same old games, and bonuses for years, hoping that their brand names alone will see them through. For new bingo, it's their USP's that will attract customers and give them long term success.
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